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- Volks Life
Who is behind the campervan revival in the UK
Over the course of 2020 and 2021, demand for campervans skyrocketed as people tried to find ways to get out into nature after months of being locked up. Suddenly, campervans became an attractive prospect as a safer way to take a break while COVID posed a threat to travellers.
With this upward trend came a rapid change in the demographics of who was buying campervan parts and accessories here at Just Kampers. The following data indicates there has been a distinct shift from the stereotypical middle aged male campervan owner, with younger generations and female shoppers driving growth in this vertical.
The average campervan customer
In 2019, Just Kampers’ average campervan customer was male and between the ages of 45 and 54, which has previously been considered as the more traditional representation of a campervanner.
Throughout the COVID pandemic, this demographic has shifted to a younger audience, with campervan part transactions from 18 – 24-year-olds increased by 868% over the course of 2020 and 2021, the biggest growth category of all demographics. This is likely due to an increase in campervan conversions, a more accessible, less expensive gateway to campervan ownership.
Based on the behaviour of our shoppers, those aged 25 – 34 now show the same amount of interest in campervans than those aged 45 – 54.
Transactions from women have also more than doubled, growing by 111% to now make up almost a quarter of all campervan parts purchases.
- Searches on Google for the term ‘campervan’ were at a record high in both 2020 and 2021.
- Searches on Google increased by a further 44% in the summer of 2021, compared to the same period in 2020.
- On Instagram, the hashtag #vanlife has been shared over 11.35 million posts, over a 60% increase since 2020.